Prime Day is Amazon’s annual two-day retail holiday, which usually happens every July. This Lightning Deal is exclusively available to Prime members only during Prime Day. Prime Day Lightning Deals PageĪside from the Today’s Deals page, Amazon offers Prime Day Lightning Deals on the platform. Amazon’s Today’s Deals page also shows upcoming Lightning Deals. This means you can sell more as it overlaps with peak shopping hours. Your promotional discount can run anywhere between 2–6 hours. The Today’s Deals page on Amazon offers Amazon sellers an opportunity to offer their products at a discounted price. If you want to find Lightning Deals on Amazon, you only have to look for them on the following pages: Today’s Deals and Prime. Usually, a Lightning Deal lasts between 2–6 hours. Amazon runs these deals with specific promotional discounts for a short period of time. Lightning Deals is Amazon’s promotional discounts program with a time limit. In this blog post, we’ll explore what an Amazon Lightning Deal is and its benefits and downsides for sellers like you. One of the strategies savvy sellers use to increase their sales is leveraging Amazon Lightning Deals. You can also choose to click the “View” button to the right of the Lightning Deal to go to the Lightning Deal page where the same results will be displayed.As a seller on Amazon, the ultimate goal is to capture the attention of potential buyers and convert their interest into sales. Total Units sold in the deal out of the quantity committed originally andĢ1.Once you have located your Lightning Deal you will immediately be able to see the following performance metrics in the Lightning Deal table block:.On the following page, you can enter the ASIN or SKU you know is in your Deal in the search bar, select the status of your Deal from the Drop-Down Menu provided under “Status”, select your Lightning Deal from the “Type” Drop-Down Menu provided and the date option in the Drop-Down Menu of the “Dates” option. In order to view the results of a Lightning Deal, select “Deals” from the Drop-Down Menu of the “Advertising” tab on the top menu of Seller Central.You will be charged the full Deal fee if you cancel a Lightning Deal while it is running.Amazon will also not charge you if you cancel the Lightning Deal before the scheduled start time, or Amazon cancels the Lightning Deal before the scheduled start time.Additionally, running a Lightning Deal does not guarantee that you’ll be the Featured Offer.
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